Global travel tech alliance launched to address digital regulations

Eu travel tech, Travel Tech and Asia Travel and Technology Industry Association join forces to take on global concerns around regulation and competition

Feb 23, 2024

The three travel tech associations in Europe, Asia and the United States have come together to form the Global Travel Tech alliance, aimed at fostering innovation and competitiveness in response to anticipated regulatory changes affecting digital travel platforms worldwide.

The eu travel tech, ATTIA and U.S. body Travel Tech will launch their alliance at ITB Berlin next month, with a starting member base of six brands – Expedia Group, Booking Holdings, eDreams ODIGEO, Amadeus, Travelport and Skyscanner.

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