Google on post pandemic travel trends
The search giant's travel sector managing director Nelson Boyce discussed post pandemic trends at Phocuswright 2022
Travel firms that were guided by data insights and agile were the ones that set themselves up for a successful exit from the pandemic.
Key takeaways
- Travel firms that were guided by data insights and agile were the ones that set themselves up for a successful exit from the pandemic;
- Being data driven, helped companies find “pockets of demand in disruptive times” as well as higher value customers;
- Wyndham and Marriott made us of both first and third party data during the pandemic to engage with customers and accelerate their recovery.
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