Google on the power of generative AI for travel marketers

Google’s industry director for travel, Susie Vowinkel, explains some of the critical generative AI-powered functionalities the search giant offers for travel marketers

Dec 12, 2023

Google has been rolling out generative AI updates throughout the year – starting with the launch of its Bard generative AI chatbot in March, followed by generative AI-powered search in May and just last week the launch of Gemini, what it calls its “largest and most capable AI model.”

Key takeaways

  • Used effectively, she said, the AI technology can help marketers optimize their content and take some of the guesswork out of campaign design.
  • Vowinkel also touched on how the company aligns its work around its “AI Principles” and a focus on data security and privacy.

Watch the video at PhocusWire

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