Group size matters

CoStar Group's senior director of hospitality analytics shares some performance metrics of group-business-oriented hotels with varying meeting space

Aug 30, 2023

It's anyone's guess when business travelers and large groups will return to hotels at their historical norms. But hotel revenue managers can examine the booking patterns of today's group business to drive future bookings and rates.

Key takeaways

  • Group occupancy appears to be fairly consistent Tuesday through Sunday for hotels that have 25,000 square feet of meeting space or less;
  • But in hotels with greater than 25,000 square feet of meeting space, Tuesdays and Wednesdays had higher group occupancy than the other days of the week;
  • Regardless of hotel size, group occupancy on Sundays was down the most.

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