Hawaii hotels drop rates to keep occupancy high
Forecast calls for some normalization as tremendous growth of the past can’t keep going on
Despite international travel expected to pick up by the summer, industry experts expect that the high rates hotels have been able to charge throughout much of the pandemic will be unsustainable as leisure demand declines due to inflation and travel fatigue.
Key takeaways
- ADR expected to normalize back to historical levels, but still significantly above the previous peak of 2019;
- Recession forecasted for Q3 could deter leisure travelers, especially in super high-spending markets;
- A silver lining for the Hawaii markets on the occupancy front is the expected return of travelers from Asian countries by the summer.
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