High prices not inflation dampening people’s desire to travel
Industry professionals fail to recognize that pain, rating health and safety risks and travel restrictions as of higher concern for consumers
Industry professionals underestimate the impact of inflation and consumers’ current sensitivity to price. Across all modes of travel, accommodation and activities, low pricing is within the top three considerations for consumers.
Key takeaways
- More than a quarter (27%) of consumers said that finding atypically low travel prices was their top travel criteria this year - a trend identified by only 15% of the industry;
- The disconnect could mean travel companies might fail to provide consumers with the deals they’re looking for.
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