Hilton expects business travel to fully recover in 2024

The company predicted this week that occupancy among corporate road warriors and meeting attendees will soon return to pre-pandemic levels

With the continued growth of large corporations and the resilience of small and medium-sized businesses, Hilton believes there is a strong likelihood that business travel will also rebound, driven by increased demand.

Key takeaways

• Small business travelers have already surpassed 2019 levels in terms of hotel stays. Corporate travelers are expected to follow suit, benefiting from their companies' robust financial positions. Conferences and events are on track to fully recover their pre-pandemic attendance levels;
• Hilton expects to maintain its strong pricing power, a trend it has experienced in recent years. However, there may be a slight slowdown in revenue per available room as occupancy and rates return to more typical post-pandemic patterns.

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