How Gen Z is changing the travel industry

Gen Z’s growing share in the travel market continues to impact the way it operates, in many ways for the better

Mar 18, 2024

Maybe it is shared climate anxiety or distrust in corporate America, but Gen Z is not waiting to see the world. They’re taking it by storm right now, and they are traveling in a way that is far different from other generations.

Key takeaways

  • Over half of Gen Z adults are frequent travelers, with 61% earning less than $50,000 annually;
  • Unlike previous generations, they prioritize values over costs when booking trips, considering factors like companies' treatment of employees and sustainability practices;
  • Additionally, they prioritize adventure, mental health benefits, and cultural experiences, often exploring new destinations for longer periods.

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