How hotel breakfast services have changed post-pandemic

Breakfasts are gradually making a comeback at hotels with a keen demand for healthy, pre-packaged meals

Oct 10, 2023

Hoteliers anticipate the trend of pre-packaged breakfasts to continue. The demand for pre-packaged breakfast items, in general, has been growing since the pandemic. Demand for premium grab-and-go has been especially robust as quality in this field continues to improve.

Key takeaways

  • Free breakfast is the No. 1 used search attribute on Hilton.com, said Adam Crocini, senior vice president and global head, food and beverage brands, Hilton;
  • Hilton has prioritized grab-and-go markets over grab-and-go bags, programming these outlets to feature freshly prepared items and healthy alternatives along with the classic breakfast staples;
  • At Hilton, QR codes and self-service kiosks enable guests to set their own pace as it relates to service cues. The company was among the first to return to breakfast buffets after the pandemic, prioritizing hot breakfast options for the brands for which this service was the main attraction.

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