How India travels in partnership with McKinsey & Company launches inaugural report on 'How India Travels': a study of the Indian traveler and its travel ecosystem

Oct 23, 2023

India's tourism industry is experiencing a remarkable growth, especially post-pandemic, with travelers spending like never before. It is anticipated that the total expenditure made by Indian travelers will soar to $410 billion by 2030 making India the fourth largest global spender.

Key takeaways

  • With an average window of just 29 days, Indian travelers showcase remarkable spontaneity in their trip planning followed by Japan (57 days) and USA (63 days);
  • India travelers are increasingly looking overseas for their next vacation with new destinations from Vietnam, Indonesia and Nepal entering the top ranks;
  • Indian travelers’ interests are shaped by TV shows and Indian cinema, with more than half (54 per cent) indicating they would choose a destination showcased in a show or a movie.

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