How inflation influences travel sentiment
In this post-pandemic era, travelers have changed their sentiments drastically when it comes to travel
With an increase in global inflation and a potential looming recession, among other macroeconomic factors, travel-related costs have significantly impacted the decisions of travelers.
Key takeaways
- The assumption is that gen Z currently is the demographic to focus on, but many in that generation are only daydreaming about their Insta-worthy vacations rather than actually taking those trips;
- Those most sensitive to inflation tend to be younger individuals, which is to be expected as they haven't built up their wealth or equity;
- Despite younger individuals having the intent to travel during the summer, they don't necessarily have the lifestyle and funds to feel comfortable doing so during a recession.
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