How online shopping lost touch with reality

An analysis of the impact of e-commerce on our shopping habits and the larger cultural implications of this shift

With the rise of online shopping, people have lost touch with the physicality of shopping, leading to a lack of connection with products and a decrease in the satisfaction derived from the shopping experience.

Key takeaways

• Traditional shopping used to be an immersive and sensory experience where people would engage with products through touch, sight, and smell;
• The ease and convenience of online shopping have led to a shift in our shopping habits, with people more focused on the speed of purchasing rather than the experience of shopping;
• The trend has resulted in a loss of social interaction that was once inherent in the shopping experience, as well as a decline in the ability to discover new products and experiences;
• Online shopping has also led to a decline in the quality of products being produced, as companies prioritize cost-cutting measures over quality in order to compete in the online marketplace.

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