How our collective notion of travel is evolving

How we travel is not just about how we spend our leisure time but increasingly reflects the values of an entire society

Jan 26, 2023

The pandemic may have grounded the world, but it has also been a catalyst for change as the tourism industry considers the future of travel. The new experiences proposed by travel brands reflect profound societal changes that encompass our relationship with the environment, time, and the value of work and play.

Key takeaways

  • New relationships with time: from one hour of escape per day to “forever travel”;
  • New spaces: from endangered places to new travel territories;
  • New reasons to travel: from discovery to introspection.

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