How the ‘dupe’ trend hit travel in 2023

Travel was expensive and busy in 2023, leading jetsetters to seek out cheaper, less-trodden alternatives to popular hot spots

Nov 10, 2023

This concept — seeking out cheaper duplicates, or “dupes,” of pricey products — was popularized by Gen Z and millennial influencers on social media and has gained broad traction amid high inflation.

Key takeaways

  • “Dupes,” short for duplicates, was popularized as a broad consumer trend by social media platform TikTok;
  • Travelers adopted the strategy of seeking out cheaper alternatives in 2023 as prices soared, and will continue to do so in 2024, experts said;
  • It’s not always about flight price. In many cases, travelers can also save on hotels, food and local transportation, too, experts said.

Get the full story at CNBC

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