How US holiday travelers differ by generation

A survey by Deloitte shows that for all generations of travelers, spending time with family and friends is a major motivator

Nov 30, 2023

In its 2023 holiday travel survey, Deloitte reports that nearly half of Americans are planning to travel during the holiday season, with intent to travel between Thanksgiving and mid-January increasing across all age and income groups.

Key takeaways

  • Gen Xers and baby boomers will each increase their share among the traveling public, growing from 26% and 21%, respectively, in 2022 to 29% for each this year;
  • Millennials and Gen Zers each have a lower share of travel, down from 36% and 14% in 2022 to 31% and 8%, respectively;
  • The biggest reason baby boomers say they won’t travel this year is concern over travel disruption while the top reason among millennials, Gen Xers and Gen Zers is inability to afford a trip.

Get the full story at Deloitte Insights

Related must-reads