Hyperlocal travel
New trend sees travelers move away from multi-country itineraries of old, instead opting for week-long stays in one city or region
With this type of slow travel where time is spent getting deep into local culture and gastronomy, consumers are clearly stating that value is measured by the quality and uniqueness of the experiences they enjoy, and no longer about the quantity of cities and countries they can include in an itinerary.
Key takeaways
- Sicily, Umbria, Basque Country, the Alentejo in Portugal, and Crete have all seen huge growth in 2023;
- The trend is seen as a positive development for the travel industry at large, as a hyperlocal focus helps to inject traveler dollars into local economies and provide tourism job growth to areas that need it most.
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