ITB Berlin comes to a successful conclusion

With 5,500 exhibitors from 161 countries, the travel trade show maintains its position as the leading platform for the global travel industry

Mar 13, 2023

Following the break due to the pandemic and taking as its slogan ’Open for Change’, the World’s Leading Travel Trade Show was back for the first time as an exclusively B2B event and confirmed its standing as the leading platform of the global travel industry. Over the three business days a total of 90,127 attendees from more than 180 countries were in Berlin.

Key takeaways

  • Fully booked halls on the trade show’s return: Personal contact crucial for tourism as a people’s business;
  • Positive response to the three-day focus on B2B customers;
  • 24,000 convention attendees at the leading travel industry event of its kind.

Get the full story at ITB

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