ITB Berlin: Four trends suggesting a bright future for European consumer travel

According to Phocuswright’s latest travel research report, the outlook for travel in the next 12 months is generally positive for all major European markets

Consumers in the U.K., France, Germany, Italy and Spain consistently rank travel as their highest-priority discretionary spending area, across a range of possible categories for spending their discretionary income. However, there are key differences in travel behavior across these markets.

Key takeaways

• Nearly all travelers in all countries expect to take at least one trip in the next 12 months;
• German travelers are the most likely to travel internationally, while those in Italy and Spain are most likely to stay domestic;
• French travelers have a lower intention of booking both hotel and air, possibly due to their higher cost-sensitivity, while Germans were least cost-sensitive.

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