ITB Berlin: Travel market set for growth again

In 2023, the travel market not only recovered from its slump during the crisis of the Covid pandemic, it even surpassed 2019 levels

Mar 6, 2024

“Now we can really say the pandemic is over“, said Charuta Fadnis, vice president of the tourism market research company Phocuswright, at the opening of ITB Berlin.

Key takeaways

  • Fadnis cautioned that growth rates would level out. “Pent-up demand has been satisfied.“ What was more, a large part of the turnover was due to price rises rather than an increase in travelers;
  • There remained many challenges, said Fadnis. Inflation was weaker, but global flashpoints bore new risks. To that could be added the biggest challenge: climate change. It was the industry’s responsibility to take action here. Individual travelers did not see it as their task to actively participate in every sustainability initiative.

Get the full story at ITB Berlin

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