Leisure, business travelers now behave more alike

The distinction between leisure and business travelers is further blurring for hoteliers

Sep 6, 2023

From the days of the week they stay to the channels they book in, the lines between leisure and business travelers continue to blur for hoteliers

Key takeaways

  • Guests are emailing hotels to confirm high-speed internet for conference calls or late departures due to business meetings.
  • Bleisure travelers are driving demand for "shoulder days," especially on Thursdays. Even traditional business travelers are booking through leisure platforms like Expedia.
  • Traditional segmentation is impractical, requiring hoteliers to be dynamic in adapting to evolving travel preferences.

Get the full story at https://www.costar.com/article...

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