LGBTQ+ travelers want to be seen in content marketing

Many Americans who identify as LGBTQ+ want to be seen in destination marketing materials

Jan 23, 2023

In fact, 43% of respondents to MMGY Global's Portrait of LGBTQ+ Travelers in America survey said representation in marketing would make them more confident a destination is inclusive.

Key takeaways

  • MMGY also found that LGBTQ+ travelers tend to be younger (average age: 39) than the average U.S. traveler (49);
  • LGBTQ+ travelers are more likely to travel solo than other Americans;
  • LGBTQ+ travelers want to unwind, relax and explore new places.

Get the full story at Travel Weekly

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