Luxury travelers say ‘oui’ to Paris

Paris has risen to the top as the number one city among luxury leisure travelers, according to the latest Virtuoso data

Mar 2, 2023

Surpassing both Rome and London, Paris was Virtuoso’s most booked European city in 2022 – a trend that Virtuoso hotel analytics shows continuing into 2023.

While New York was the most booked city overall in 2022 and is pacing 13 percent ahead of last year, Paris tops them all in 2023 and is currently pacing 96 percent ahead of 2022.

Additionally, the number of trips booked to Paris in 2022 was 44 percent higher than in 2019, travel’s high-water mark.

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