Marriott: Short-term meetings illustrate corporate comeback

Company's corporate clients willing to pay a premium for in-person meetings with little lead time

Mar 21, 2023

For Marriott, meetings have been a bright spot in the recovery, with group revenue in the fourth quarter up over 10 percent year over year, and forward bookings into 2023 up over 20 percent year over year.

Key takeaways

  • Marriott is seeing a much shorter booking window in the group sector, with meeting planners pushing out their booking decision much closer to the date to maintain flexibility, given uncertainty in the economic environment;
  • On the same time, meeting planners are prepared to pay a bit more for the flexibility of booking closer to the event.

Get the full story at BTN

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