Marriott targets small and midsize enterprises

Marriott International is teasing an upcoming SME discount program to make the hotel company "very easy to do business with"

Jul 18, 2023

Marriott International plans to launch a program for small and midsize enterprises, Marriott SVP of global sales Tammy Routh said last week during a BTN Group webinar on transient lodging trends for 2024.

Key takeaways

  • Travel suppliers, including hotels, have woken up to how big this the SME space is and the need to have a program when it comes to serve it;
  • While Routh did not provide a details of or a timeline for Marriott's impending program, she said the hotel company is eager "to get this launched;"
  • Larger-market buyers and travel managers can expect to see a more hybrid mix of rates from Marriott - a strategy that keys into fixed pricing in a corporate client’s highest-volume markets and shifts to dynamic in lower-volume locales.

Get the full story at BTN

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