McKinsey on innovation in travel

Historically, travel startups have been underfunded when compared with startups in other sectors

Mar 29, 2023

According to a new report from Phocuswright and McKinsey, over the past 15 years, the travel and tourism industry received around 1 percent of funding for startups across all industries, yet it contributed more than 10% of global GDP in 2019.

To get an understanding of where there are opportunities for travel startups and what investors are looking for, PhocusWire editor in chief Mitra Sorrells spoke to McKinsey partner Nina Wittkamp and associate partner Evgeni Kochman.

Watch the video at PhocusWire and read the full report at McKinsey & Company

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