Microsoft, Priceline & Amadeus on the future of the trip

Panelists zoned in on opportunities generative AI presents for the travel industry, highlighting a few that seem to have the industry captivated

Dec 18, 2023

In a wide-ranging conversation on generative artificial intelligence and travel, Prashant Bhugra, head of travel for Microsoft, Brett Keller, CEO of Priceline, and Gilles Trantoul, vice president of product marketing and portfolio strategy for Amadeus, came together during a panel at The Phocuswright Conference.

Key takeaways

  • Part of the appeal of generative AI-powered chatbots is their ability to make human-like conversation. The ability to interact as if it is the user’s co-pilot is pretty transformative;
  • Generative AI can also significantly ease workflow for developers and increase productivity. GenAI really does democratize efficiency for everybody - whether you have two employees or thousands;
  • Generative AI also has the potential to help remove language barriers, making travel more universal.

Watch their full conversation at PhocusWire

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