More millennials are turning 40, changing travel as we know it
They’re bringing their tech-savviness, social consciousness and spending habits in tow, transforming a travel industry intent on staying ahead of the times
Millennials are traveling at higher rates than other age groups, edging out the far wealthier baby boomer generation, and they see travel as a right rather than a privilege, and consider their travel experiences to be a part of their identity rather than a check on a bucket list.
Key takeaways
- Millennials are more likely than other generations to pay more for flights, but only one in five say they look for top-of-the-line options when traveling;
- Millennials, along with Gen Zs, are more likely to spend money on experiences than on consumer goods;
- Millennials and Gen Zs are prioritizing trips that focus on personal wellness and staying in hotels with spas and wellness services.
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