More preparation is needed for NDC distribution

The industry is not ready for AA's plan to distribute its content via New Distribution Capability-enabled connections only

Mar 28, 2023

BCD wrote an open letter about NDC innovation on Monday. While BCD does not name American Airlines explicitly, it does reference the April 1 date American has said marks the beginning of its new strategy.

Key takeaways

  • BCD argues that its clients want to avoid disruption and costs that come without added value;
  • Forcing solutions that aren't completely ready into the market puts customers at risk and harms the ecosystem;
  • Unilaterally driven changes will drive further disruption as other partners in the ecosystem seek to compensate for poorly planned changes.

Get the full story at Travel Weekly and BTN

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