More preparation is needed for NDC distribution

The industry is not ready for AA's plan to distribute its content via New Distribution Capability-enabled connections only

Mar 28, 2023

BCD wrote an open letter about NDC innovation on Monday. While BCD does not name American Airlines explicitly, it does reference the April 1 date American has said marks the beginning of its new strategy.

Key takeaways

  • BCD argues that its clients want to avoid disruption and costs that come without added value;
  • Forcing solutions that aren't completely ready into the market puts customers at risk and harms the ecosystem;
  • Unilaterally driven changes will drive further disruption as other partners in the ecosystem seek to compensate for poorly planned changes.

Get the full story at Travel Weekly and BTN

Related must-reads