More preparation is needed for NDC distribution
The industry is not ready for AA's plan to distribute its content via New Distribution Capability-enabled connections only
BCD wrote an open letter about NDC innovation on Monday. While BCD does not name American Airlines explicitly, it does reference the April 1 date American has said marks the beginning of its new strategy.
Key takeaways
- BCD argues that its clients want to avoid disruption and costs that come without added value;
- Forcing solutions that aren't completely ready into the market puts customers at risk and harms the ecosystem;
- Unilaterally driven changes will drive further disruption as other partners in the ecosystem seek to compensate for poorly planned changes.
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