OTAs poised to benefit the most from Chinas travel rebound

Hotel brands can capture their share of the market by offering unique experiences and catering to the preferences of younger travelers

May 9, 2023

China's travel industry is expected to recover quickly from the pandemic, with online travel agencies (OTAs) poised to benefit the most from the rebound, particularly as they cater to the preferences of Gen Z travelers, with their preference for personalized travel experiences and digital platforms.

Key takeaways

  • According to a new report by Ping An Securities, China's domestic travel market is expected to grow at a compound annual rate of 12.2% from 2021 to 2025;
  • OTAs are expected to capture a larger share of the market as they offer consumers convenience, competitive pricing, and personalized services;
  • Gen Z travelers, born between 1997 and 2012, are expected to account for 40% of China's domestic tourism market by 2025;
  • The hotel industry will face challenges as demand shifts to alternative accommodation options such as short-term rentals and home stays.

Get the full story at WIT and Ping An Securities

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