Pace of travel industry transformation to accelerate

New global research from Amadeus has revealed a strong appetite for investment across the travel sector in 2024

The research – which examines eight distinct sectors across the end-to-end journey in ten markets – benchmarks investment intentions and technology priorities for global full service and low-cost airlines, airports, hotels, travel sellers (online, business and leisure), corporations and travel payment departments across the world as they stand today. It also captures their ambitions for the future.

Key takeaways

• Over two thirds (67%) of senior decision-makers in the sector expect to increase investment specifically in technology this year when compared to spend in 2023;
• Some 85% of respondents from the hospitality sector anticipate that personalization could help them to deliver more than 5% growth in incremental revenue;
• Machine learning was perceived by travel industry leaders to be the most important technology to their businesses. Data analytics and cloud are also seen as top investment priorities by all sectors.

Get the full story at Amadeus