San Francisco's tourism industry slowly recovering

San Francisco's tourism industry is trending in the right direction, but it's still nowhere near pre-pandemic levels

Apr 3, 2024

According to the San Francisco Travel Association, the city attracted 23.1 million visitors last year, marking a 5.2% increase from 2022, with tourists shelling out a substantial $8.8 billion. However attracting more events to the city is crucial, given their significant impact, on the city's economy.

Key takeaways

  • San Francisco is facing a looming budget deficit over the next few years, and tourism is key to helping boost the city's revenues, which have suffered since the pandemic;
  • Tourism generated nearly $610 million in tax revenue for the city in 2023, compared with $522 million in 2022;
  • SF Travel does not expect visitor spending and visitor volume to surpass pre-pandemic levels until 2025 and 2026, respectively.

Get the full story at Axios

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