San Francisco's tourism industry slowly recovering
San Francisco's tourism industry is trending in the right direction, but it's still nowhere near pre-pandemic levels
According to the San Francisco Travel Association, the city attracted 23.1 million visitors last year, marking a 5.2% increase from 2022, with tourists shelling out a substantial $8.8 billion. However attracting more events to the city is crucial, given their significant impact, on the city's economy.
Key takeaways
- San Francisco is facing a looming budget deficit over the next few years, and tourism is key to helping boost the city's revenues, which have suffered since the pandemic;
- Tourism generated nearly $610 million in tax revenue for the city in 2023, compared with $522 million in 2022;
- SF Travel does not expect visitor spending and visitor volume to surpass pre-pandemic levels until 2025 and 2026, respectively.
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