September rising: Europe’s new favorite travel month

As more travelers seek better value and fewer crowds, the shoulder season gains popularity — reshaping the summer holiday calendar across Europe.

Europeans remain committed to travel even amid financial uncertainties, with 77% planning at least one trip between June and November 2025. According to the European Travel Commission’s latest “Monitoring Sentiment for Intra-European Travel” report, the appetite for holidays is especially strong among older demographics, with many also shifting preferences toward quieter, lesser-known destinations. The data reveals changing patterns in timing, destination choices, and travel priorities — with sustainability, comfort, and value playing increasingly central roles.

Key takeaways

• High travel intent across age groups: Despite economic headwinds, travel remains a high priority. A remarkable 82% of Europeans aged 55+ intend to travel, closely followed by those aged 45–54 (79%) and 35–44 (78%). Even younger adults (18–24), though more constrained by time and finances, show strong intent at 66%.
• Surge in off-the-beaten-path travel: More than half (55%) of Europeans now prefer lesser-known destinations, a notable increase from earlier in the year. This trend reflects growing concerns about overtourism, with 11% actively seeking to avoid crowded hotspots.
• September gains ground as travel month: While July and August remain popular, 22% of Europeans are eyeing September trips. This shift toward shoulder season travel is driven by better weather, lower costs, and fewer crowds — a clear sign of changing seasonal preferences.
• Cross-border and regional travel strengthens: Intra-European travel dominates: 91% of Europeans will stay within the continent. Notably, 32% now plan trips beyond their neighbouring countries, suggesting a growing desire for cultural variety while staying within Europe’s comfort zone. Spain, Italy, France, and Greece continue to lead as preferred destinations.
• Budget confidence holds steady: Travel budgets remain resilient, with 62% keeping spending steady and 22% planning to increase it. The €1,500–€2,500 range is the most common per-person spend. Comfort, dining, and tailored experiences remain top priorities — particularly for older travellers.
• Air travel leads, but car usage rises: Air travel remains dominant (53%), but car travel is gaining ground (32%, up 4% year-on-year), likely due to interest in flexible access to remote or less touristy locations.

Download the report at the European Travel Commission