Shifting trends in travel demand bedevil US airlines

Consumers continue to splurge on air tickets, but demand trends are still a little bit different today than they were back in 2019

Jul 26, 2023

Travel patterns are shifting so often, partly due to work-life changes wrought by the pandemic, that airlines must constantly adapt on booking plane seats and remain cautious in forecasting demand and revenue.

Key takeaways

  • Airlines can no longer afford to rely on historical booking data because hybrid or remote work arrangements have allowed customers more flexibility to plan travel;
  • As a result, airlines are leaning more on artificial intelligence and are hiring data scientists to better align seat sales, ticket pricing and flight scheduling with changing booking trends;
  • Yet airlines face the risk of failing to keep pace with ever-shifting travel patterns and missing financial forecasts.

Get the full story at Reuters

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