Skift CEO Rafat Ali on the company’s new AI chatbot

This month, Skift announced an AI chatbot called Ask Skift that readers can ping with questions

May 24, 2023

Ask Skift's answers come from Skift’s 11-year archive of stories and reports, as well as public financial documents from US travel companies.

Key takeaways

  • Ask Skift is aimed at paid subscribers;
  • The tool is also used by Skift reporters to research their stories;
  • And like with all generative AI, it’s advisable to fact-check Ask Skift's answers and be aware of AI hallucinations and falsehoods.

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