The next disruptive technology in travel

A new research paper describes how the Metaverse can transform tourism experiences and tourism management and marketing

Aug 16, 2023

Digital twins are anticipated to revolutionize travel and tourism management and marketing, as the Metaverse integrates the physical and digital universes, enabling users to seamlessly navigate between them.

Key takeaways

  • Metaverse will impact society in the coming decades, by enabling immersive experiences in virtual and physical environments
  • Metaverse provides opportunities to support trip planning, interaction and engagement, effectively transforming consumer behaviour;
  • Visiting and engaging with destinations in the Metaverse is expected to motivate real travel, rather than replace it.

Get the full research paper at Science Direct

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