Top consumer trends and their application for travel
Market research company Euromonitor flags some of the behaviors that companies across all sectors should be watching
As many companies in the travel industry reach 2019 levels of business, they are trying to determine where growth will come from next.
- Voice-enabled technologies could drive further automation as well as increase comfort levels;
- Consumers are taking more of a short-term buying approach with their discretionary spend;
- Social media platforms such as TikTok tend to be where Gen Z congregates currently, which means travel companies need to be there too.
Get the full story at PhocusWire and Euromonitor