Travel in Southeast Asia reaches new heights

Travel in SEA continues to increase, with sustained momentum beyond the initial phase of revenge travel, according to Google

Aug 21, 2023

Recent findings from Google's e-ConomySEA travel spotlight provide fascinating insights into the evolving trends, preferences, and patterns that are shaping the travel industry in the region, revealing that Southeast Asia's travel landscape is experiencing a notable revival.

Key takeaways

  • Over the past four consecutive quarters, outbound travel demand among travelers from SEA has surpassed the levels recorded in 2019, with Vietnam exhibiting the highest growth and countries such as the Philippines, Malaysia, and Singapore exhibiting consistent quarter-on-quarter increases in travel demand;
  • More than fifty percent of the most popular travel searches in Vietnam, Malaysia, and Singapore are directed towards destinations within Southeast Asia, indicating a significant transition in travel preferences;
  • While intraregional travel remains popular, destinations outside the region, such as Australia, Japan, India, and the United States, continue to attract significant interest among Southeast Asian tourists.

Get the full story at Google

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