Travelers are forgoing luxury for nature

The latest trend in high-end travel? Stripping away all the luxuries and getting some dirt under your fingernails

Mar 13, 2024

Lately, I’ve discovered a different way of traveling, one that satisfies not only my desire to see new destinations but also a newfound yearning to push my physical (and often emotional) limits. Prior to 2020, my trips revolved around beachfront resorts and butler service. But my priorities have since changed — and, it turns out, I’m in good company.

“We see travelers seeking out activities that require more mental and physical exertion,” says Misty Belles, vice president of global public relations for Virtuoso, a network of luxury travel advisors. “C-suite clients in particular want experiences that go beyond their comfort zone. Executives at the highest levels are willing to push boundaries, and they like to test themselves.”

Get the full story at Travel + Leisure

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