Travel’s ChatGPT adventure raises hopes and questions

Will large language models be more help to startups trying to elbow their way to bigger market shares? Or will they further entrench the largest companies?

May 30, 2023

A snap poll posted recently on LinkedIn by Travel Tech Essentialist, a travel innovation platform for entrepreneurs and investors, provides an inkling of what industry insiders are thinking.

Key takeaways

  • 70 respondents believe the tech will help level the playing field by favoring smaller companies;
  • When asked which three travel players will most benefit in the next two years, Airbnb and Google were selected by half of respondents, followed by Microsoft, and Hopper;
  • More than 40% singled out Expedia, Tripadvisor and when asked to choose three companies with the most to lose.

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