says current boom won’t be short-lived

China’s largest OTA targets year-on-year growth of between 15 and 20% over the next three to five years

Sep 12, 2023

The company seeks to address concerns about a potential decline in the travel industry's recent surge, which has been driven by pent-up demand resulting from China's reopening after three years of strict Covid-19 restrictions.

Key takeaways

  • A survey on's platform shows users are committed to increasing travel spending;
  • Despite a robust recovery, there's speculation that high travel spending may wane in the coming months due to a slowing economy;
  • In H1 2023, China's travel sector generated US$315.2 billion in revenue, still 17% below H1 2019 figures.

Get the full story at the South China Morning Post

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