tries to balance AI reliability and innovation

Even as more than 70% of its customer requests are currently handled by AI chatbots, remains cautious about the commercial implementation of AI

Jun 9, 2023

Designed to simplify travel planning and booking processes, the group launched its artificial intelligence assistant, TripGen on the app in February and plugin for ChatGPT in May.

Key takeaways

  • The company said it prioritizes reliability in its customer services and takes a prudent approach to ensure the best possible experience for its customers;
  • While has been exploring the potential of artificial intelligence for better customer experience, it has also been experimenting with the AI tool to enhance operational efficiency;
  • The company has also been internally using generative AI technology to improve productivity in all functions, especially in marketing and engineering.

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