Trust in AI still low among corporate travel buyers

Despite growing hype, most travel managers remain cautious — focusing on automation and real-time problem-solving over full ai adoption

While AI continues to reshape corporate travel, only a small fraction of travel buyers fully trust or use AI tools today. New research from the Business Travel Show America highlights both the skepticism and the opportunities: most managers see AI’s potential in automating routine tasks and improving real-time travel management but remain hesitant to let it guide key booking or pricing decisions.

Key takeaways

• Low adoption rates: Only 10% of corporate travel buyers currently trust AI-generated booking or policy recommendations.
• Limited use of dynamic pricing insights: Just 10% use AI to inform purchasing, though 30% plan to adopt it within the next year.
• Top desired improvements: Managers want AI to automate routine admin (25%), provide proactive disruption updates (23%), and enhance budget optimization (21%).
• Broader benefits identified: AI can reduce manual workloads, improve compliance, and deliver clearer, more personalized communication.
• Human factor remains critical: Experts stress that AI’s success depends on human understanding — managers must build AI literacy and trust to use it effectively.
• Industry at a turning point: Competitive advantage in corporate travel will increasingly hinge on how well organizations integrate AI into everyday operations.

Get the full story at The Business Travel Magazine