U.S. needs China for a full travel recovery

While tourist flows from other countries are recovering, the return of Chinese tourists is crucial for a full travel recovery

Jun 15, 2023

The U.S. has seen a boost in international travel since lifting the vaccine requirement for inbound travelers, but the absence of Chinese tourists is preventing a full recovery, according to Brand USA CEO and President Chris Thompson.

Key takeaways

  • Since the US vaccine requirement was lifted, there has been a significant increase in demand for international travel;
  • However, without the return of Chinese tourists, a complete recovery is not possible;
  • China was previously the U.S.'s fourth top market for tourists, but the number of Chinese tourists has not returned to pre-pandemic levels.

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