UK holidaymakers spending more as bookings rise
Several holiday companies and tour operators said demand was high with bookings surging in early January
Spain is the most popular booking destination so far, along with Greece, the US and Turkey, according to the Advantage Travel Partnership, the UK's largest network of independent travel agents.
Key takeaways
- While average prices were up, the extra costs were not discouraging people from booking;
- Since the beginning of the year, sales across its network of 700 travel agents were up by 75% on the same period in 2022;
- Consumers are not forgoing their holidays, they are doing absolutely everything they can to afford a holiday.
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