UK: The booking waiting game

Can consumers still afford to keep up spending on travel? Has the peaks booking season forever changed?

Industry experts debated these topics - and more - at TTG’s Agenda 2023 Autumn Breakfast in London this week held in partnership with PwC.

Key takeaways

• PwC UK’s hospitality, travel and leisure leader Rick Jones was clear on where travel was in the consumer pecking order: “The priority of travel within household finances is right at the top;”
• Despite this, a sizeable minority are sitting on the fence over if – and how much – they will spend on a holiday next year, with 17% of consumers surveyed by TTG and PwC uncertain about when they will book their 2024 summer break, and 15% cautious over calling whether they will up their spend compared to 2023;
• There is a word of caution for mid income and mid-market. Demand is there but what will they be able to afford? Expect ’waiting and seeing’ from those consumers which may impact booking profiles next year.

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