UK: The booking waiting game

Can consumers still afford to keep up spending on travel? Has the peaks booking season forever changed?

Sep 28, 2023

Industry experts debated these topics - and more - at TTG’s Agenda 2023 Autumn Breakfast in London this week held in partnership with PwC.

Key takeaways

  • PwC UK’s hospitality, travel and leisure leader Rick Jones was clear on where travel was in the consumer pecking order: “The priority of travel within household finances is right at the top;”
  • Despite this, a sizeable minority are sitting on the fence over if – and how much – they will spend on a holiday next year, with 17% of consumers surveyed by TTG and PwC uncertain about when they will book their 2024 summer break, and 15% cautious over calling whether they will up their spend compared to 2023;
  • There is a word of caution for mid income and mid-market. Demand is there but what will they be able to afford? Expect ’waiting and seeing’ from those consumers which may impact booking profiles next year.

Get the full story at TTG

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