US: Internet vs travel agent

72% of US consumers prefer to book their trips over the internet and 12% opt for a travel agent

Apr 3, 2023

As survey data from Statista Consumer Insights highlights, there are several main advantages in the eyes of US customers to booking online.

Key takeaways

  • 53 percent of online travel bookers citing it, is the speed at which you can get your trip organized;
  • 47 percent said it's often easier to compare prices, and ultimately, find the best deal;
  • Having a contact person who can answer questions and provide assistance was the third most popular response among travel agency customers.

Get the full story at Statista

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