US: Internet vs travel agent
72% of US consumers prefer to book their trips over the internet and 12% opt for a travel agent
As survey data from Statista Consumer Insights highlights, there are several main advantages in the eyes of US customers to booking online.
Key takeaways
- 53 percent of online travel bookers citing it, is the speed at which you can get your trip organized;
- 47 percent said it's often easier to compare prices, and ultimately, find the best deal;
- Having a contact person who can answer questions and provide assistance was the third most popular response among travel agency customers.
Get the full story at Statista