WTM: US pandemic rebound to happen in 2024

New research from WTM reveals that most major travel markets in the Americas have recovered from the pandemic, apart from the US which is due to get back to 2019 levels next year

Nov 7, 2023

For the current year, the Americas as a whole falls short of 2019 in both volumes and value. The region is expected to welcome 117m inbound leisure visitors, 4% down on 2019’s number. In dollar terms the shortfall is negligible, only 2% shy of pre-pandemic earnings.

Key takeaways

  • When looking at the region country-by-country, it emerges that the other major markets have had a very strong year. The US is by far the biggest market in the Americas, and saw a 17% drop in the value of its inbound leisure market. In contrast, number two Mexico was 128% ahead of 2019 with Canada up by 107%;
  • However, the US domestic market has performed strongly and is in positive territory, with 2023’s domestic spend tipped to come in at 130% of 2019. All of the major domestic markets are ahead. Mexico is 144% ahead and Brazil, the third largest domestic market, is 118%;
  • Overall, domestic tourism in the Americas for 2023 will be 31% ahead of 2019 by value.

Get the full story at WTM

Related must-reads