Virtuoso on high-net-worth travel trends

Next summer expect to see a growing number of travelers sharing Instagram snaps from the European Alps, Norwegian fjords and Arctic Finland

Aug 25, 2023

In the first half of 2023, Virtuoso's partners reported their highest sales figures ever, with combined earnings 36% higher than during the same period in 2022 and 69% higher than during the same period in 2019.

Key takeaways

  • These increased sales are partially attributable to the global explosion in ADRs now charged by hotels. In the United States, luxury hotels are 57% more expensive this year compared to the same period in 2019, which is comparable to the global average of 58%.
  • Approximately 57% of Virtuoso's clients now agree that "creating a travel experience that exceeds their expectations is more important than price"
  • Certain exceptional hotels will always be able to attract appreciative guests, regardless of the environmental or political conditions surrounding them.

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