Virtuoso reports huge rise in international bookings

While the U.S. is still Virtuoso's top destination for summer travel, U.S. travel is down 12% from last year, signaling more international travel this summer

Jun 14, 2023

Bookings with partner hotels are 193% higher than 2019 and 77% higher than 2022, while average daily rates continue to be high, averaging nearly $1,700 per night. That reflects a 69% increase over average ADRs in 2019.

Key takeaways

  • After the U.S., the network's top destinations for summer travel are Italy, France, Spain, Canada, the U.K., Greece, Ireland, Switzerland and Portugal;
  • Virtuoso said travelers are increasingly straying off the beaten path to different destinations, pointing to bookings for spots like surf town Biarritz, France, and the Wild Atlantic Way in Ireland.

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