Wellness travel is rising among parents

New data paints an emerging picture of family travel - one in which parents may be starting to prioritize their own needs alongside those of their children

May 10, 2023

According to new data from market intelligence company Morning Consult, parents are more interested in traveling for mental and physical health reasons, rather than just relaxation or cultural experiences, compared to non-parents.

Key takeaways

  • The data showed that parents were almost twice as likely as non-parents to have travel plans focused on improving their physical health;
  • Moreover, the trend of traveling for physical health appears to be growing, with an eight-point increase among parents since last year;
  • The report also found that one in five adult respondents planned to travel to improve their mental health, with nearly one in three parents expressing the same desire.

Get the full story at CNBC and Morning Consult

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